About

The brand’s name came from Jia Ching Chemical Plant (which the founder Wu Sheng Wang once co-founded with friends) and a part of the founder’s name: “Sheng”. Ching Seng Tong was officially opened at Guangtsai Street in Chiayi in 1954, after Wang successfully developed his own hair oil product. It has now a history of over six decades, and developed a number of popular products.